Thursday, May 14, 2020
5 Skills That will Make Your Marketing Resume Soar to The Top
5 Skills That will Make Your Marketing Resume Soar to The Top Do I need to say at this point that the job market is competitive?If youâve graduated college and are looking for your first âadult job,â then Iâm sure you already know that.evalThe field of marketing encompasses a vast variety of job titles and descriptions. That said, itâs important to train yourself to be well-rounded in terms of marketing skills. And Iâm telling you this because so often people donât do it.Rather, they focus hard on one aspect of marketing and donât take time to learn a different trade. If you teach yourself about more than just your focus skill The art of creating a great physical appearance in advertising is very important, and now days Photoshop is more or less the universal standard.Adobe offers a free month-long Photoshop trial, and if youâre disciplined you can learn a lot in that month. Additionally there are some great online classes and YouTube tutorials you might want to seek out, as itâs not the easiest program to get a hang of.But again, itâs the industry standard, and every company needs advertising. Every company has to make some last minute changes sometimes too, and you should be a viable option for that job should it come up and a designer is out of commission.evalâBut other people know how to do this, in fact a lot of people do!â you might be saying. I understand where youâre coming from, so let me throw another curve ball at you.Say youâre in charge of a marketing campaign and you have to consult with an advertising designer. How much more quickly and efficient will it be if you know how to speak their language? I have found it much easier to network with designers too, if you at least have an inside idea of how they do their job.2. Excel ExperienceOne of the most sought after areas of expertise and experience I found in the job hunt was being able to use Microsoft Excel. Furthermore, I end up using the program quite a bit â" every day even.And Iâm not handling numbers or finances, either. This skill is invaluable because Excel is so close to the heart of many jobs and so many people donât know how to use it.evalIf I was a high school teacher, I would make sure my students knew how to use it before getting to college, even. If you donât have the money for Microsoft Office you can learn on Google Drive Even if youâre not going to be doing public relations, having networking credibility gives your potential employers something valuable they can use you for should they need to. In other words, you become more of an asset the more connected you are.4. Business Strategy ExperienceIn my college business capstone, we were required to put together a business plan for a fake business as a group project. Personally, I did the accounting, and I severely messed it up for our presentation. While this was embarrassing, I learned a lot. And as well, the fact that I worked on a business plan at all has sometimes come up in interviews.Many business capstone and undergraduate cl asses require something like this. However, maybe yours didnât. If thatâs the case, I recommend doing your own research on how to put together a detailed business plan. Highlight the marketing strategy, as that is the field youâre going into. Then I would say itâs time for you to look into an internship.5. Internship ExperienceevalI did not do an internship before leaving college, but I really wish I had. In fact, when my sister called to ask me if she should add an internship onto her extremely busy schedule, I told her it was essential. I know what youâre thinking.âArenât internships usually unpaid?â Yes, internships often do not pay monetarily. However, they often offer a great experience and are a major asset in the job search.evalSee, with an internship listed on your resume, you will be able to demonstrate to employers that you havenât just learned how to do the tasks required of you, but that you have already done them before. Basically, they allow you to te ll potential employers that you can do a job better than other applicants by sheer merit.You have experience. And most of the college grads they have applying do not. So donât overlook unpaid work, if you can afford it. It is totally worth your time and no money now can mean a lot of money in the future.What did you do to make your resume stick out? What unusual skills did you employ to make yourself a wanted hire? Let us know in the comments.
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